ABOUT US

We believe that when the buying stops, the killing can too.

The illegal wildlife trade is a multi-billion dollar global industry largely driven by consumer demand in expanding economies. While most wildlife conservation groups focus on scientific studies and anti-poaching efforts, WildAid works to reduce global consumption of wildlife products and to increase local support for conservation efforts. We also work with governments and partners to protect fragile marine reserves from illegal fishing and shark finning, to enhance public and political will for anti-poaching efforts, and to reduce climate change impacts.

We use the same techniques as top advertisers.

WildAid’s high-impact media campaigns feature some of the most influential voices in the world advocating for wildlife conservation on a massive scale thanks to nearly $218 million worth of donated media placement each year. Our video, print and online campaigns have measurably increased awareness about poaching, and prompted changes in attitudes and behavior. As a result, there have been significant drops in prices and consumption of endangered species products, such as ivory, rhino horn and shark fin.

We are able to reach hundreds of millions of people each year online, outside and at home. Our campaigns are featured on broadcast television and radio, on trains and airplanes, at bus stops and subway stations, and more.

Our team

We are working to end the illegal wildlife trade in our lifetimes

The WildAid community consists of a small team of staff members in the U.S., Asia, Africa, Europe and Latin America, as well as a global network of ambassadors, partners, supporters and contributors. Together we leverage a modest program budget into over $218 million worth of donated media placement for WildAid campaigns.

WildAid's Message

WildAid enlists popular Asian, African and Western stars to spread the message about wildlife crime. Currently working with more than 100 ambassadors, we deliver high-impact, culturally sensitive campaigns that reach hundreds of millions of people each year. Our ambassadors represent film, television, music, sports, politics, religion, business and more.

wildaid

ambassadors

Yao
Ming

DJIMON
HOUNSOU

SIR RICHARD
BRANSON

HRH PRINCE
WILLIAM

MAGGIE
Q

LUPITA
NYONG’O

LI
BINGBING

LEONARDO
DICAPRIO

JOSH
DUHAMEL

JAY
CHOU

DAVID
BECKHAM

DANAI
GURIRA

Give a gift that supports worldwide efforts to save wildlife

In 2019, WildAid received its fourth consecutive perfect 100-point score from Charity Navigator for financial transparency and efficiency, while also earning our eighth consecutive four-star rating. WildAid has also earned GuideStar’s Platinum Seal of Transparency. Please consider supporting WildAid’s work by making an online donation today. To make a Canadian tax-deductible donation click here.

We also accept donations via:

  • Bank transfer
  • Stock donations
  • Donor-advised funds
  • Legacy gifts
  • Corporate matching programs
  • In-kind donations
  • Partnerships